How about these reasons:

Promote sales and marketing

• Promote sales and expand your markets
• Provide product or service information<
• Gain greater visibility
• Add another channel of communication to your customers

Create a presence

• Communicate public relations messages
• Post news and press releases about new products, services, business, awards or promotions
• Generate a positive image of being technologically progressive

Improve access to information

• Quicker and easier to browse, search, scan and download vast amounts of information

After an initial (low) investment, reduce your costs

• Lower your Yellow Pages/advertising costs
• Lower your printing and shipping costs of brochures and/or documents
• Ongoing costs are only pennies a day

Improve your distribution

• Improve and expand the distribution of information to new audiences
• Enable multiple users simultaneous access to your most current information

Centralize control

• Changes to information are made at a central point, ensuring the accuracy of new or updated information for immediate distribution

Reuse information

• Eliminate the need to repeat the same information in several brochures or documents
• Link many users to a single, unified information source

Improve customer satisfaction

• Customers are served better when they have immediate access to the most current information, which results in improved response time and customer satisfaction

Maintain your competitive edge

• Your competition may already be on the WWW!

Additionally,  keep in mind these facts if you implement a website on the Internet's WWW:

• You will be open 24 hours a day, 7 days a week, 365 days a year
• You will have an immediate presence world wide
• The average U.S. WWW user's income is greater than the average citizen's